Freddy’s Frozen Custard Plans Draw Attention to Floodplain Development Policies

A variance request for a proposed Freddy’s Frozen Custard restaurant at the southwest corner of South Dixieland Road and West Pleasant Grove Road has raised questions about how Rogers balances commercial development with environmental considerations. The variance seeks to exempt the project from Chapter 22 Floodplain Administration, allowing construction within a designated floodplain.

Planning staff have noted that floodplain variances are uncommon and require careful scrutiny to ensure public safety and compliance with state and federal regulations. Developers argue that mitigation measures, such as elevated construction and drainage improvements, will minimize risks.

“This area has seen flooding issues in the past,” said Zachery Birdsong, a member of the planning staff. “It’s crucial that we carefully evaluate the potential impacts of this project.”

While the project promises to bring economic benefits and a popular dining option to the area, some residents are skeptical about allowing exceptions to floodplain regulations. “What kind of precedent does this set?” asked a concerned citizen during the public hearing.

The Planning Commission’s decision on the variance will likely influence future discussions on how Rogers accommodates growth while safeguarding environmental sustainability.